After you’ve applied all your other eye make up, but before you apply your mascara, gently curl your eyelashes with an eylash curler.
When pulling out the special cobra brush, do so in one motion. Pumping the brush into the mascara adds air to the container and causes your mascara to dry out.
Place the brush on the underside of your upper lashes and slowly move upwards in a zig-zag motion. For more drama wait a bit and then add a second coat.