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Privacy and Cookie Policy

We respect your concerns about privacy and value the relationship we have with you. This Privacy Policy describes the types of personal data we collect about our customers, how we use this information, with whom we share it, and the rights of our customers regarding our use of this information. We also describe the measures we take to protect the security of the information, how long we retain it and how our customers can contact us about our privacy practices and how to exercise their rights.

1 INFORMATION WE COLLECT

We may obtain personal data about you from various sources. We collect this information when you provide it on our website or via our social media pages. Our products are available for sale at certain third party retailers. Unless otherwise indicated at the time that you provide your personal data, any personal data collected by these retailers is not provided to us. This Privacy Policy does not address any data collection by our retail partners. When you visit this site or our social media pages we also collect certain information about your device or usage by automated means, including using technologies such as cookies, web server logs and web beacons.

2 INFORMATION YOU PROVIDE

You may provide personal data to us in a number of ways, such as when you make a purchase on our site or via our social media pages. The types of personal data you provide to us may include:

  • Contact information (such as name, postal address, email address and mobile or other phone number)
  • Age or date of birth
  • Gender
  • Username and password, nickname/screen name
  • Payment information (such as your payment card number, expiration date, and card security code)
  • Shipping and billing information (such as delivery address, and billing address)
  • Purchase history
  • Information provided to us through social media networks or one of our mobile applications when you visit our social media pages or use one of our mobile applications (such as your name, profile picture, likes, location, friend list and other information described on the social media network or application sign-up page, or your geo-location details when using one of our mobile applications)

3 HOW WE USE THE INFORMATION

We will use the information you provide to:

  • Send you promotional materials or other communications if you so elect
  • Provide the products or services you (or your company) have requested and operate features on our site
  • Process your payment card transactions and/or gift card transactions
  • Create and manage your online account, including access to your online and in-store purchase history
  • Create a profile about you based on the information you provided to us in order to tailor our advertisements to your interests, find your appropriate skin or hair care routine and manage the effectiveness of our marketing efforts
  • Assist with product selection and replenishment
  • Chat with you or respond to your inquiries
  • Post your product reviews
  • Communicate with you about, and administer your participation in, special events, contests, sweepstakes, loyalty programs, surveys and other offers
  • Operate and communicate with you about our social network pages or mobile applications
  • Operate, evaluate and improve our business (including developing new products and services; enhancing and improving our services; managing our communications; analyzing our products; performing data analytics and performing accounting, auditing and other internal functions)
  • Comply with applicable legal requirements, relevant industry standards and our policies

We also may use the information in other ways for which we provide specific notice at the time of collection. The information collected is necessary for the purposes set forth above. Without this information, you may not be able to take advantage of some of our products or services.

4 LEGAL BASIS FOR OUR USE OF THE INFORMATION

We will use the information you provide for the above purposes if:

  • it is necessary to perform a contract to which you are party (e.g., to process your payment and deliver the products you have ordered); or
  • we have obtained your consent; or if
  • we have a legitimate interest in doing so (including a legitimate interest in performing marketing activities, research activities, data analytics, internal administration functions, processing and enforcing legal claims and conducting our business in compliance with all applicable laws, relevant industry standards and our policies).

5 INFORMATION WE COLLECT BY AUTOMATED MEANS

When you visit this site or visit our social media pages we also collect certain information about your usage or device by automated means or by using technologies such as cookies, web server logs or web beacons. As set forth in more detail below, we may also collect information about your usage and browsing habits using various web-based technologies.

6 TECHNOLOGIES WE USE

Cookies are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser.

The following types of cookies are set on this site.

7 INTERNAL COOKIES ESSENTIAL FOR THE SITE TO WORK

We use first-party cookies to help the site work in the best possible manner. You can opt out of receiving these cookies and disable them by adjusting your browser settings. Please note, however, that without these cookies, your user experience may be impacted.

In conjunction with obtaining information through cookies, our web servers may log details such as your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone in which your device is located. The web server logs also may record information such as the address of the web page that linked you to our site and the IP address of the device you use to connect to the Internet.

To control which web servers collect this information, we may place tags on our web pages called “web beacons.” These are computer instructions that link web pages to particular web servers and their cookies.

8 THIRD PARTY WEB ANALYTICS COOKIES

We may use third party web analytics services on this site, such as those of Coremetrics, and/or Adobe Site Catalyst and/or Google Analytics. The service providers that administer these services use technologies such as cookies, web server logs and web beacons to collect information (such as IP address) and use that information to help us analyze how visitors use the site. These vendors may use cookies placed on this site (such as the Google Analytics cookie) and cookies placed on third-party web sites (such as Google advertising cookies), or other third-party identifiers, together, to analyze our site visitors. When you first visit our site, a cookie banner will inform you of the use of these analytics technologies. They will only be used if you accept them or if you continue using this site. You may change your cookie settings at any time to accept or refuse these analytics technologies by clicking on the cookie control tool below to adjust your cookie preferences. Adjusting your cookie preferences may disable certain functionality on this site, as described below.

You may deactivate the ability of these analytics services to analyze your browsing activities on this site. To learn more about web analytics service, and to exercise your choice with respect to their collection of information on this site:

  • For Coremetrics, please CLICK HERE;
  • For Adobe Site Catalyst, please CLICK HERE;
  • To disable Google Analytics, please download the browser add-on for the deactivation of Google Analytics provided by Google at HTTP://TOOLS.GOOGLE.COM/DLPAGE/GAOPTOUT?HL=EN. To learn more about privacy and Google Analytics please consult the Google Analytics overview provided by Google at: HTTP://WWW.GOOGLE.COM/INTL/EN/ANALYTICS/PRIVACYOVERVIEW.HTML;
  • We may implement certain Google Analytics Advertising Features (including Remarketing with Google Analytics; Google Display Network Impression Reporting or Google Analytics Demographics and Interest Reporting). You can opt-out of the Google Analytics Advertising Features through Google Ad settings or by visiting HTTPS://TOOLS.GOOGLE.COM/DLPAGE/GAOPTOUT/ . We will use the data provided by these features as described under “How We Use the Information We Collect”.

9 UPDATES TO OUR PRIVACY POLICY

This Privacy Policy may be updated periodically to reflect changes in our privacy practices. We will post a prominent notice on our website to notify you of any significant changes to our Privacy Policy and indicate at the top of the Policy when it was most recently updated.

10 HOW TO CONTACT US

If you have any questions or comments about this Privacy Policy, or if you would like to exercise your rights, please contact us by email at info@mimaxmakeup.com .

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